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Hustler Turf Equipment was born of a simple need - a mower that would maneuver the irregular landscape of the family home - complete with bird baths, gardens, and winding front walkways. The first Hustler was a compilation of mower parts and farm machinery, created by a genius named John Regier. Mr. Regier’s mower cut grass and steered like no other. It could hug a flag pole or reverse directions at a fence line, with a turning radius of zero. With this, the world’s first zero-turn mower was born.

And it changed everything.

When Mr. Regier brought his design to tractor cab manufacturer Excel Industries, the timing was perfect. He couldn’t maintain production alone, and Excel was looking to expand its product line. When the folks at Excel saw the mower in action, they knew they had a product that would revolutionize the mowing industry. Under the direction of company president Roy Mullet, Excel began production of Hustler mowers at its plant in Hesston, Kansas. 

Since then, Hustler has become one of the leading turf care brands in the world. Across the globe, the Hustler brand signifies innovation, quality and superior customer care. In addition to manufacturing the best-in-class mowers, Hustler is committed to providing a quality owner experience. The mission is to provide the most dependable, useful, and time-saving products in turf care, while providing unmatched customer loyalty and the best warranty in the business. As an experienced Hustler dealer we are always ready to answer questions and provide expert service to every customer.

By continually evolving the Hustler line, the company has grown from humble beginnings to a leader in the industry. Hustler mowers undergo regular re-designs and improvements under the guidance of innovative Excel engineers, always living up to the highest Hustler standards. With every mower the goal remains the same - to provide customers with a dependable mower that will help them complete more work in less time. 

Innovation and quality.
That’s how Hustler changed everything.







ALPHA ALPHA MP STOUT STOUT MP DIABLO
DIABLO MP A SERIES C SERIES T SERIES




The BigDog Mower Co. was started in 2009 with the simple goal of making great mowers and assembled an experienced and enthusiastic team that believed in their vision and shared a collective passion for quality.

It doesn’t hurt that they also love everything from backyard cookouts and playing catch, to soaking up the sun with our four-legged family members. A great mower helps create the space to enjoy all these things, and that’s how a BigDog makes a home.